Today’s marketing trend is to show your true self and the people behind your business. We remember brands who tell marketing stories we can relate to.
Persuasion. It’s the most powerful tool in our advertising. By combining your ideas and emotions into stories we like and can understand, we can be persuaded to buy your products and services.
Show Your True Self
We want to see the real people behind your posts. That means you need to reveal your face – on your website and in your social media posts.
If you’re like me, you’re getting fed up with the ideality of social media. People are always showing their “Greatest Hits” – posed shots, perfect bodies, boasting about expensive luxuries and exclusive destinations. It doesn’t seem genuine.
I want authenticity. Show me the “B-Sides.”
The photo with this post is the real me. No makeup, wearing a raincoat, and getting ready to take another walk with my dog Zoey. Our morning walks are the best part of waking up each day. If you look at my personal Instagram feed, it’s mostly about me and Zoey walking the trails on our property.
Show me that you’re an ordinary person.
Show me that the people behind your brand are ordinary people I can relate to, not envy.
Power of Authenticity
- Let us get to know the real you. We value transparency and authenticity in our relationships, and that includes how we feel about the brands we support.
- Show us who you are and what you stand for. If your business is aligned with socially-conscious themes, you will be viewed more favorably by your customers.
- Show your expertise to build trust. You are not an anonymous brand. Create content for your website and social media that proves your expertise. It’s your chance to shine and build credibility.
Shine shine shine!
Let your light shine through your stories. Never be afraid to show us who you are.
People who like you and can relate to you will be eager to support you and your business!