There are businesses that do a great job showing who the people are behind their brand which makes their company more relatable and memorable. They share behind the scenes photos and pictures of their staff.
Then there are businesses who choose to only show a faceless, cold, and corporate brand where their voice is stuffy across all channels. They choose to use impersonal stock photos in their marketing.
So, which business would you be more inclined to hire?
Marketing stories that we listen to and remember are those that are more relatable and humanized. Your brand stories should spark a connection with your audience – if you tell it right.
Emotions Influence Who We Hire and What We Buy
We connect with stories that resonate with us emotionally. Those emotions influence what we buy or who we hire.
The art of telling a story helps you transform a typical service you provide into something more meaningful and emotional.
Be Creative: Think outside your typical marketing campaign.
Be Relatable: Emotional storytelling helps you connect with us so we feel like part of your community.
Be Emotional: Make us laugh, spread joy, share a heartwarming story, inspire us.
Be Authentic: Your voice and story needs to be genuine and real.
Instead of always selling or promoting, start sharing stories that we listen to and respond to emotionally.
Write With Personality
The most powerful tool in advertising is persuasion. By combining your ideas with emotions, we can be persuaded to buy your products or use your services.
Your marketing stories should be infused with personality. Be witty if humor is second nature. Share failures to show your human side.
By showing us the real you, we get to connect on a more personal level.