A solid search engine optimization strategy can boost your website rankings and the traffic you get from Google. And yes, Google is the search engine you want to focus on!
Google is is the most popular search engine in the world. When you optimize your website content for Google, your SEO strategy will work on the other search engines, too.
First Step: Set a Goal for SEO
The first step of any marketing strategy is to set goals of what you want to accomplish. By setting goals, you will know if you’re succeeding with your marketing.
You need to gauge what it will take to reach your goal. Decide how much search engine traffic you hope to gain in a certain amount of time and get to work.
Second Step: Create Topics and a Publishing Schedule
What topics would you hope to dominate? Make a list of those topics and create a publishing schedule. Your schedule can be flexible, but you will meet your goals if you add tasks to your calendar. Be committed to your schedule and work hard at sticking to it.
Excellent! Now it’s time to start writing your content.
Find Keywords and Key Phrases for Your Business
To find keywords and key phrases, start by doing some research on Google. Find the best keywords and key phrases that will give you great results.
How do you know if it’s working? You just have to try, and try again. You will be tweaking and changing as you go along. You will also be creating more great content going forward and using more keywords and key phrases.
Remember, you want to rank for the real keywords people are using when they’re searching for what you have to offer!
Publish Content and Monitor Your Rankings
Google loves fresh content so keep publishing content as you go along. Create blog posts with timely topics for your industry. Update your home page and web pages with business news and staff updates.
Keep monitoring your Google Analytics to see how your site is now performing.
Helpful Hint: Use the incognito web browser option in Chrome to see real search results. By using a private browsing experience, your preferences and previous history will not be used by Google.
Your Social Signals and Incoming Links
Once you write and publish a new blog post, share a link to that new post on your social channels. For example, create a post on Facebook with a short caption that gets people’s attention then include a link to your new blog post. Share it on all of your business channels, especially as a new post on your Google My Business listing.
If you send a regular newsletter via email, include links in your newsletter to your new blog post. The more your content is seen, the higher the chances someone will naturally link to it.
Writing quality website content and publishing links on your socials will help bring more people to your website.
Keep it simple with your SEO, stay on top of search engines changes, and adjust your strategy as you go. You will be sure to win on Google, especially against your competition!
Is SEO important for my Northern Michigan business?
Yes! A good SEO strategy will help increase the visibility of your website on search engines like Google. The more visible your website is, the more potential customers will find you in a local search. The goal is not to get tons of traffice, the goal is to get quality traffic. You want quality visitors who need your products and services.
Should I be doing SEO for voice search?
Yes! According to ComScore, 50 percent of all searches in 2020 will be voice searches. People are using Amazon Echo, Google Home, Google Assistant, and Siri to ask questions. Voice search is more conversational so you need to update your text and focus on featured snippets so your website is included in their answers.