Are your marketing messages always about the hard sell? That doesn’t go over well on social media. Try helping people instead with fun and educational posts.
By focusing on helping rather than selling in your social media marketing, you might find that you are impacting your brand’s reputation and customer relationships in a more positive way.
Try experimenting with all kinds of content, like short tutorials related to your product. Retailers can benefit from showing people using their products in real life settings, which might result in more sales.
How is this approach more effective?
Builds Trust: When you focus on helping people and your content provides useful information, you establish trust and credibility. People will see that you genuinely care about their needs. They wil be more likely to trust your brand. You’re a trustworthy leader in your industry.
Establishes Authority: When you share helpful and informative content people need, you are positioning yourself as an expert in your field. Share valuable insights, tips, and solutions. This is how you build your reputation as a trusted source in your industry.
Your Audience is More Engaged: People will engage with content that is educational, entertaining, and solves their problems. By focusing on helping, you are creating content that appeals to your audience. People will like, comment, and share your posts, which helps to increase your reach and brand exposure.
Builds Relationships: Social media is a great way to build meaningful relationships with your audience. When you focus on helping, you are giving priority their needs which encourages interaction and conversations. You can build a strong sense of community where people will see your brand as a friendly, trustworthy resource.
Word-of-Mouth: When you genuinely help and provide value, people are more likely to recommend your brand to their friends and family. Positive word-of-mouth referrals boosts your brand’s reputation and will help bring you new customers.
Take the Soft-Sell Approach
Focusing on helping doesn’t mean you can’t promote your products or services.
By sharing the occasional promotional message with more of a soft selling approach, customers will feel that their needs are still your priority while also showcasing how your business can benefit them.
Remember, social media is wonderful place for building relationships and interacting with people.
By focusing on helping over selling, you create a positive brand image and can attract new customers who appreciate your genuine efforts to provide value.
When you focus on content that builds engagement, you have a better chance of improving your bottom line.