If your website is starting to feel outdated or is losing visitors, a simple website refresh can increase sales for your small business!
It’s hard to believe, but if your website is more than six or seven years old, it might already be showing its age.
While your current website has served you well over the years, today’s technology and customer expectations continue to evolve, and rapidly!
A simple website refresh can make all the difference, helping your business stay competitive and even increasing your sales.
Keep Customers Engaged with a Modern Look
Your website is often the first impression potential customers have of your business. If your design feels outdated or clunky, visitors might assume your business is too.
A refreshed, modern design:
- Shows your business is thriving and up-to-date.
- Instills trust and credibility, making customers more likely to purchase or reach out.
Optimize for Mobile Users
Did you know over 60% of website traffic now comes from mobile devices? If your site isn’t mobile-friendly, you’re losing valuable customers.
A refresh ensures your website:
- Looks great and functions seamlessly on any screen size.
- Provides a better experience for on-the-go customers, leading to higher engagement and sales.
Boost Load Speeds to Keep Visitors Around
A website that takes more than 3 seconds to load risks losing over half its visitors. By refreshing your site with the latest speed optimizations, you can:
- Reduce bounce rates (people leaving your site immediately).
- Increase the likelihood of conversions, as users are more likely to stay and explore.
Improve Navigation and Calls-to-Action
An older website might have confusing navigation or unclear calls-to-action (CTAs). A simple website refresh allows you to:
- Guide visitors through your site with ease, helping them find what they need faster.
- Add compelling CTAs like Shop Now, Request a Quote, or Schedule a Consultation to drive action.
Stay Competitive with Your Industry
If your competitors are updating their websites and you’re not, you could be losing customers to them without even realizing it.
A refreshed website:
- Helps you stand out in your market.
- Reflects the professionalism and quality of your business.
Leverage New Technology and Features
Web technology has come a long way in the last few years. A simple website refresh can add new features like:
- Integrated online booking or e-commerce capabilities.
- Chat options for customer support.
- SEO improvements to help your business rank higher on Google.
Refresh Content to Speak to Today’s Customers
Your business has probably grown and evolved since your website was built. Refreshing your website is the perfect time to:
- Update images, testimonials, and case studies.
- Highlight new services, products, or achievements.
- Refine your messaging to better connect with your target audience.
Time for a Simple Website Refresh!
Refreshing your website doesn’t mean starting from scratch.
A simple website refresh is most cost effective because we can build on what you already have and make it work harder for your business.
I have helped dozens of businesses like yours modernize their websites, and I would love to help you do the same.
Contact Marcie Wolf today for a free review of your current website.
Together, we can make small changes that lead to big results for your business!
