Studies have shown that more than 50% of global web traffic comes from mobile devices and through mobile apps. These numbers will continue to grow as we discover more ways to use our phones.
Stop and think about all of the internet searches you do on a daily basis. Are you using a mobile device or are you searching from your desktop computer?
I know I do most of my searching from my phone. It’s always with me and it’s easy to get information fast, especially with a voice search.
So, why do so many business owners still ask the question, “Should my website be mobile friendly?”
More than half of your customers are checking you out from their phones. What kind of experience are you giving them if they still have to pinch and zoom?
Benefits of a Mobile Friendly Website
- Better user experience across devices
- Positive ranking signal with Google
- Improved web content download speed
- More cost-effective than developing an app
Google and Mobile First Indexing
With more people visiting your website on their mobile device, Google has taken notice. Google expanded their use of mobile-friendliness as a ranking signal.
Google has made it clear that they prefer responsive websites and will crawl the mobile version of a website first.
Google also understands that we’re all using mobile devices more than our desktop computers to search. Google wants to make sure we’re getting the best experience possible.
A successful business website will automatically resize to the device being used to view content. The site will respond with a size specific to that mobile device.
A mobile device has a much smaller screen size so it’s important to provide content that’s easy to read while still being visually appealing.
Provide a Better User Experience
Remember – if users are happy with your website, then Google will be happy with it, too. Google will be putting more emphasis on the user experience in June 2021 so make sure your website is ready for this improved ranking signal.
Your business wants to be seen as the best that there is for your area of expertise.
Having a website that is mobile responsive is one of the best ways to keep visitors on your website longer.