Being able to customize your website makes investing in a Self-Hosted WordPress Website worth it, especially since a DIY website is not yours to own and keep!
WordPress has become the web industry standard for building websites that are user-friendly and easy to customize.
WordPress is perfect for creating a simple blog, managing a large business website, or developing a full-blown ecommerce store.
What are Self-Hosted WordPress Websites?
A Self-Hosted WordPress Website means the content management software is installed on a web server of your choosing.
This is not WordPress.com – that’s an online site builder with restrictions just like other DIY platforms.
A self-hosted WordPress website will always outperform any DIY site builder like Wix or Squarespace.
Plus, with a self-hosted WordPress website, you own your site and all of its content.
Yep! Full Website Ownership and Control
Did you know you don’t own your DIY website?
If you’re using Squarespace or Wix, your site relies on their platform entirely. If the DIY platform’s policies change or you violate their terms, you risk losing all of your content .
If you decide you want to move your DIY website somewhere else, you can’t take it somewhere else.
Because, you don’t own anything about it.
Ownership of your most important marketing piece is important for your business!
With WordPress, you own your website. All of it.
You own the design, content, media, and hosting. Even if a web designer builds a website for your business, you will own the finished product.
Investing in a self-hosted WordPress website gives you full control of your online home. You own everything you worked hard to build.
Better SEO Performance
DIY platforms like Squarespace and Wix often have limited search engine optimization capabilities.
This is what makes it harder to get a decent rank for your DIY site on Google.
I get lots of calls from business owners who are frustrated with the poor performance of their DIY website (especially Wix) or they wish they could make their Shopify site look more unique,
I always recommend using WordPress, especially for the value of ownership and control. Even for e-commerce.
WordPress offers unmatched flexibility with SEO plugins like Yoast or All In One SEO. These tools allow you to optimize every web page and blog post on your website. SEO plugins help you test and adjust for ongoing improvement on Google.
Scalability of Your Website
DIY platforms will limit what you can achieve as your business evolves.
Most DIY platforms are fine for personal use, but they don’t offer much if your business needs to expand and offer more functions.
Even Shopify has limitations when it comes to adding other functions and improving the design. It’s purely e-commerce.
WordPress grows with your business!
It’s ideal for expanding functionality, integrating e-commerce, and customizing the design as trends change.
Custom Design Flexibility with WordPress
DIY builders tend to restrict your design to pre-made templates. Your website is going to look just like hundreds of other websites. A site builder like Shopify has very few themes, plus customizing your design with their platform is no easy task.
And, with a DIY site builder, there’s a good chance your design might even match your closest competitor’s website!
WordPress enables fully custom designs that match your brand perfectly. Designs, colors, layouts, and mobile views are easy to customize.
The uniqueness that WordPress offers will set your business apart. Your branding will appeal more strongly to customers.
Independence of Hosting
With a WordPress self-hosted site, you’re not locked into a specific provider with WordPress.
You can switch hosting companies, update designs, and make changes without worrying about platform restrictions.
A Pro Knows Self-Hosted WordPress Websites
If your business is frustrated with poor rankings, lack of control, or concerns over website ownership, a WordPress website that’s yours to own solves these problems.
Self-Hosted WordPress websites are better than DIY site builders!
Hire a pro to help you get the most out of your website that is yours to own.
