Schema markup is a great way to help your website stand out from your competitors in search engine results. Adding Schema markup to your website content will help improve the way your page displays on Google Search.
What is Schema Markup?
Schema markup, or structured data, is the language of search engines. It uses a very unique semantic vocabulary that helps search engines understand your content better.
Schema also shows people better, more accurate information in their Google search results. Schema enhances the rich snippets that you see displayed beneath the page title in search results on Google.
Schema Talks to Search Engine Robots
Schema communicates better with search engine robots by “speaking” to them in their own language. Local schema markup shares information about your business with search engines in a language they understand.
- Business name
- Brand image and logo
- Address, phone, hours
- Site menu to all of your pages
- Business type or category
- Local description
- Local services areas
- Links to your social media profiles
Search results that have schema help people make decisions faster. When they do a search on Google, they can see details of your page at a glance in the search results. This helps them decide whether they should click through to your website or choose a more relevant link (which could be your competition).
Add Schema Markup to Your Website
We customize schema on our client’s website with a comprehensive WordPress plugin.
If you are a current client with a WordPress website, email Marcie Wolf for more information on how to get schema customized for you.
If I made my own website, can I add schema?
If you used an online site builder like Wix or Spotify, see if they offer schema options for you to add to your website. Schema might be offered in the form of an add-on or it might be something they generate for you. Find out if you can customize your schema or if you have to take their default.