Remember that phone book with yellow pages at the back? Our primary use for yellow pages was to look up a business or to scan categories for something we needed.
Business owners competed for priority placement in a specific category. The goal was for people to see their business first, and hopefully contact them instead of their competition.
Hmm… That sounds familiar.
What are modern day Yellow Pages?
- Google Search Results
- Google Business Profiles
- Social Media (Facebook, Instagram, LinkedIn)
We no longer reach for a printed phone book.
Our first instinct is to Google something or to search on social media.
Today’s Business Listings Offer So Much More!
With today’s online marketing, we can show people so much more about our business than the old yellow page listing could.
People can read reviews left by happy customers, browse our website for details of what we do, and scroll through visual posts on our social channels.
Plus, digital marketing is easier to track. Analytics and insights show details of how people found you.
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