I get asked to create a single page website quite often, especially by small business owners who assume a single page website is a more affordable option.
The problem with a single page website is it can be really bad for SEO.
SEO Limitations of a Single Page Website
Your business wants a website that performs well and can be found on Google.
However, a single page website has limitations that can keep your business from being found.
Limited Keyword Targeting
With just one page, you’re limited in how many keyword topics you can effectively target.
Trying to optimize for responsive web design, search engine optimization, and ecommerce website design on a single Home page dilutes your content..
Your site will rank better if you have a page that focuses just on your services or products.
Fewer Opportunities for Internal Links
When Google scans your website, it looks for internal links. Internal linking is when you create hyperlinks within your own website that point to other pages on your same domain.
Internal linking helps search engines understand your site’s structure and content hierarchy.
One-page sites miss this entirely.
Lower Engagement Metrics
With no additional pages to explore, users tend to bounce quickly – and Google sees that.
A multi-page site gives users more content to explore, which can improve time-on-site and reduce bounce rates.
Content Load Time
Cramming everything on a single page can lead to slower page load times, especially on mobile.
Page speed is a ranking factor for Google.
A slow loading single page website might not rank well.
Google Can Struggle to Understand Context
When all your content is jumbled on one page, Google might not understand what you do best or which content is most important.
Google will have a harder time knowing how to rank for specific topics when everything is jammed into a single page website.
Best Option: Simple Four-Page Website & Blog
Instead of a single page website, I suggest my Basic Buzz plan. It’s is simple and affordable, but it’s much better for SEO.
A Basic Buzz website consists of:
- Home page
- About Us page
- Services or Products page
- Contact page
- Blog for news
The beauty of building a website with WordPress is it’s easy to add more pages later.
When your website has four focused pages, it’s easier to:
- Target a different keyword on each page.
- Structure content in a way that helps both users and search engines.
- Look more professional and credible to potential customers.
Ditch the Single Page Website
A single page website can work only if your business is very niche.
Google prefers websites with clear structure and focused content.
With just a few more pages, each page can target the right search terms, improve Google ranking, and give website visitors a better experience – all while keeping it simple and affordable.
Learn more about my Basic Buzz Website Plan!
