Instagram is a search engine with built-in search functions and is kind of like a mini-Google. That means you need to create posts that are optimized for search.
When you post on Instagram, you probably focus more on your visuals than your text captions.
Your captions do more than just get our attention with catchy stories or promotional text.
Captions help you appear when people search on Instagram. That’s where Instagram SEO comes in.
SEO on Instagram is all about creating content that will appear in lots places. You want people to find your posts in search results and suggested content feeds.
Instagram Captions are the Secret Ingredient
Instagram is a visual social channel, but the way you get found is with really great post captions.
Relevant information and keywords in your posts will increase your chances of content being seen by new users.
Great captions should always be part of your social SEO strategy because they’re the secret ingredient for increasing your engagement.
Always include an engaging caption with relevant keywords every single time you post on Instagram.
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