Instagram captions are key for getting found on this popular social media channel. Think of it as another search engine with built-in search functions. Instagram is kind of like a mini-Google.
When you post on Instagram, you probably focus more on your visuals than your text captions.
However, your captions do more than just get our attention with catchy stories or promotional text.
Captions help you appear when people search on Instagram. That’s where Instagram SEO comes in.
SEO on Instagram is all about creating content that will appear in lots places. You want people to find your posts in search results and suggested content feeds.
Instagram Captions are the Secret Ingredient
Instagram is a visual social channel, but the way you get found in a search is with really great post captions.
Each post should include a caption with great keyword text!
Relevant information and keywords in your posts will increase your chances of content being seen by new users.
Great captions should always be part of your social SEO strategy because they’re the secret ingredient for increasing your engagement.
Always include an engaging caption with relevant keywords every single time you post on Instagram.
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