Long form content is an article or blog post with more than a thousand words. The content has been optimized with relevant keywords for better ranking on Google.
Long-form content allows you to go into more detail about a service or product you offer. This type of content needs more context and can go into more storytelling than shorter content.
Most importantly, long-form content is great for your SEO.
What’s the Difference Between Short Form and Long Form?
Short-form content is the kind of copy you would write with around 1,000 words. Examples of short-form content are posts for social media, short blog posts, and email messages.
Long-form content is typically 2,000 words or more. Examples of short-form content are e-books, case studies, and how-to guides.
Format Blog Posts for Long-Form Content
With the right amount of text, a blog post can be the best long-form content for your website. Longer blog posts tend to rank better in an organic search on Google than short content.
According to a 2021 HubSpot study, the ideal blog post length for SEO should be 2,000 to 2,500 words.
Long-form content that is well structured and thoughtfully put together will get you the right leads and visitors to your website.
Use Relevant Keywords in Web Content
You content should always be written with the right keywords for your business. Avoid diluting your valuable content with words that are not relevant to your topic.
Relevant content will always bring the right visitors to your website.
With long-form content, you can target more search terms that will help your post rank better on Google.
Can a case study be considered long-form content?
Yes! A case study is a great example of long-form content. Case studies can really drive more traffic and get a potential customer’s attention. Sharing details in a story-format with good keywords will increase organic reach.