I see so many businesses using only social media to promote and share their stories. While I do love social media, your website is your hub for building your influence.
Your website is where you send your social media followers. You connect with your people on social sites like Facebook, Instagram, and LinkedIn
But, ultimately, you will send them to your website content (especially your blog).
And, with all those searches being done on Google every second of every day, you need to make sure your website is the one we find first. Every piece of content on your website will help us find you and see you as the expert in your industry.
Focus on a Niche Audience
Most people’s biggest mistake is being too general and casting too wide of a net.
Figure out your niche, then zero in on it.
- Show us great content that matters to your niche audience.
- Guide website visitors on how to get what you offer.
- Take potential customers on the journey that leads to a sale.
Visibility Requires Good SEO
Your business needs to be visible in order to gain credibility online. The only way to build traction is to make sure the right people can find you.
- Optimize your website text with more keywords than fluff words.
- Optimize your page titles, file names, and alt tags.
Content that’s been optimized is the key to getting found by the right people online.
So don’t forget about the importance of your website.
Great content is how you’ll be seen as the go-to resource and expert in your industry.
Good SEO is how your business will be found by the right people.