The design of your website and its performance are key to your business success. You should always be evaluating your website and its design for today’s web.
If the look of your site is outdated, you will have a hard time converting visitors into paying customers. People judge a business by their first impression, and that opportunity is a fleeting one for your business.
If your content is outdated, visitors might assume you are no longer in business or maybe your online presence has no value.
So, what happens next?
People search elsewhere for a company that is more up-to-date, and that’s probably your closest competitor.
What do you mean by website redesign?
A website redesign is when we change and update the content. We also format the structure and navigation of your website to be more user friendly. WordPress software and all plugins are updated. This is also a good time to update the PHP version on your hosting server.
The goal is to provide a safe browsing experience that converts more visitors into paying customers.
According to Business 2 Community, the average lifespan for a website is 1.5 to 2.5 years.
Most web developers feel that three years is the average amount of time that website will feel “fresh” and competitive.
Design trends change. Technology advances. Security continually updates.
If you allow your website to sit and become outdated, other businesses in your niche will gain a competitive advantage over you online.
Check your competition to see what they’re doing
- Can you come up with a design that’s even better?
- Do you have fresh content that’s better than theirs?
Define your own vision now for a more successful redesign process in the near future.
Start 2023 with a new website design!
A website redesign will help keep your site looking fresh and your technology current.
With all these changes in web design techniques and design trends, 2023 might be the year to redesign the website for your Northern Michigan business.