Did you know Google gave your business a free listing in their massive directory? The next – and most important step – is to claim your listing to make it your own.
First, you need to check if your business has a Google Business Profile that you have not claimed yet.
Search on Google
- Go to Google and type the name of your business.
- If a Google Business Profile exists for your business, you should see a card on the right-hand side of the search results. This card will show your business name, address, phone number, and other details.
- If you see “Own this business?” on the listing, click on it to start the claiming process.
Search on Google Maps
- Another way to find a listing is to search for your business on Google Maps.
- If a Google Business Profile exists, you’ll find your business listed with its location and details.
Google Business Profiles were created based on information Google could find about each business. There’s a good chance that a listing exists for your business, but the information might be outdated or inaccurate.
By claiming and managing your profile, your business can make sure your information is always accurate and up-to-date.
How Do You Claim Your Google Business Profile?
If you can’t find a profile for your business, you can create one!
Visit the Google Business website – https://www.google.com/business/
You will see an option to sign in with your Google Account.
- If you have a Google Business Profile for your business, it should appear in this dashboard.
- If your profile is unclaimed, this is where you can start the claiming process.
Google will guide you through the verification process. Google needs to know that this is truly your business and its location. You might be given an option to verify your business instantly, or you may have to wait to receive a postcard sent to your business address with a verification code.
Enter the verification code when you receive it or complete the instant verification process. Once you’ve successfully verified your ownership, you’ll have access to your Google Business Profile.
Complete and Optimize Your Profile
After you’ve claimed your Google Business Profile, make sure to complete all the necessary information, including business hours, photos, contact details, and a business description. This will help your profile appear more appealing and informative to potential customers.
Regularly Update Your Profile
Keep your Google Business Profile up to date with the latest information and respond to customer reviews and questions promptly. This will help improve your online visibility and reputation.
Managing your Google Business Profile should always be on your to-do list, just like updating your social media. Add posts, events, photos, products, and videos. You can also request reviews from your clients by using a handy link on your own profile.
An accurate Google Business Profile will have a positive impact on how potential customers can find and choose your business.