Google My Business is no more. Get used to saying Google Business Profile. I know I know – it’s a hard habit to break! I catch myself doing it, too.
Google is the main starting point for your customers which means you need to work extra hard to earn a top spot. The best way to do that is with your Google Business Profile.
Google rebranded Google My Business to Google Business Profile in November 2021.
Your company’s original Google My Business listing still exists, you can just manage it differently now.
Claim your Google Business Profile directly on Search and Maps
With your Google Business Profile, you can now manage your listing right from Google Search and Google Maps.
Just search for your business name in Google Search or Google Maps to see the business you already claimed and verified.
From Google Search or Maps, you can edit your address and business hours, create posts, upload photos and videos, and respond to reviews.
Keywords on Business Profiles for the Win!
Is your Google Business Profile optimized with good keywords?
Do your keywords appeal to humans first and the Google Bot second?
Keywords are real words that we would use to find your business in a search.
You need to make sure those keywords appear naturally in your:
- Business Description
- Question & Answer
Include the right keywords throughout your Google Business Profile in a way that reads naturally to humans.
This will boost the relevance of your listing when we’re searching for something specific that you provide.
Your Google Profile is Your Best Local SEO Tool
Your business can’t afford to ignore local SEO and the importance of your Google Business Profile.
We’re using Google to find a local business like yours.
Being on the first page in local search results on Google almost guarantees lots of new customers!
What size should my images be when I add a post?
The best image size for your Google Business Profile posts would be 1200 x 900 pixels, or a 4:3 image ratio. Think old computer screen dimension. The minimum size for a post image is 480 x 270 pixels, but that’s kind of small.