A home page is an important page on your website. A good home page will clearly state who you are and what you do, and will encourage users to take action.
What should a good home page include for content, especially content that converts?
Your home page is often the first impression visitors have of your business.
While the design needs to look great, the content needs to be clear, engaging, and designed to guide people toward taking action.
I have some helpful tips on what a good homepage should include, especially if your content is aimed at converting website visitors to customers.
1. Clear Value Proposition
Your website headline should be a short, compelling statement that tells visitors what you offer and how it benefits them.
- Example: Affordable Web Design Services for Northern Michigan Small Businesses
Your sub headline should provide more detail about your services or solutions in a single sentence.
- Example: Custom, mobile-friendly websites designed to help your business grow online
2. Strong Call-to-Action (CTA) on Home Page
Your primary call-to-action should use action-oriented buttons like Get a Free Quote, Schedule a Consultation, or View Our Portfolio.
For placement, include CTAs near the top (above the fold), in the middle, and at the bottom of your homepage.
3. Easy Navigation
Make sure your navigation menu is clear and concise. Tabs should highlight key areas like Services, Portfolio, About, and Contact.
If your website has lots of pages and blog posts, add a search bar for better usability.
4. Trust-Building Elements
- Testimonials: Highlight positive feedback from happy clients to build credibility.
- Logos or Certifications: Display certifications, partnerships, or awards.
- Case Studies or Results: If applicable, include a brief summary of results you’ve achieved for other clients.
5. Good Home Page Has Visual Appeal
All of your visuals should be high-quality for a better first impression. Use professional photos or visuals that represent your business and what you do.
People love watching videos so consider adding a short introductory video about your business or services. Videos increase engagement and keep people on your site longer.
The most appealing design is a clean design. Don’t crowd your content – use whitespace to keep the page organized. Less clutter makes your users feel better about your business.
6. Overview of Services or Products
Provide a brief summary of your main offerings with links to learn more.
- Example: Website Design, Social Media Marketing, Search Engine Optimization with short descriptions and links to those pages.
7. About Your Business
Share a concise overview of who you are, what you do, and why you’re different.
Make it personal, too. Include a photo of yourself and a friendly introduction. Introduce yourself the same way you would to a new friend.
8. Local SEO Content
For local SEO, share your location details and where you serve. Keywords like Northern Michigan and Petoskey Michigan will help with local searches.
Add a map or link to your Google Business Profile for visitors to find you easily.
9. Blog Highlights
Add a block section to your home page called Recent Blog Posts to highlight recent or popular blog posts. This helps drive traffic to other parts of your site.
10. Contact Information
Display your phone number, email, and location prominently.
Include a Contact Us button that links to email or create a short form for people to submit (this hides your email address).
11. Website Trust Signals
- Secure Site: Ensure your site uses HTTPS.
- Guarantees: If you offer guarantees, mention them clearly.
- Privacy Policy: A link to your privacy policy helps build trust.
Create a Good Home Page
Sure, your home page needs to look great. It also needs to be laser-focused and engaging.
Use Google Analytics to monitor performance and to test changes.
Experiment with different CTAs, headlines, and layouts to find what converts best.
Your content should speak to your target audience in a way that makes them comfortable. Write like you’re talking to a friend.
Because, we prefer to work with people we like.
