When people do a search on Google, the top results they see come from Google Business Profile listings. So, yes, your business needs one!
Google Business Profile (formerly known as Google My Business) is a free tool that allows your business to manage your online presence across Google, including Google Search and Google Maps.
People will usually see your profile details in a Google search before seeing a link to your website. Your listing will help searchers find out more about your business.
Most importantly, Google Business Profile is the #1 way to improve your local SEO.
Yes, Your Business Needs a Google Profile!
With a Google Business Profile, businesses can create a listing that appears in local search results, providing important information such as their address, phone number, website, and business hours.
If you have a local business, creating a Google Business Profile is key for your local SEO strategy and for getting found in popular “near me” searches.
Check out all of the things Google Business Profile does for your business.
Google Business Profile is Free!
First off, creating and managing a Google Business Profile is free. Google gave your business a free listing in their giant directory. It’s a no-cost way to improve your online presence and reach more customers.
Increased Visibility
A Google Business Profile can help your business appear in local search results when potential customers search for products or services that you offer.
Better Customer Experience
With a Google Business Profile, customers can easily find important information about your business. They can check your hours, find your phone number, and follow a link to your website. This improves people’s overall experience and first impression of your business.
Customer Engagement
Customers and clients can leave reviews on your profile. You can engage with your customers by responding to reviews. You can also share updates and current offers right on your profile.
Analytics
With a Google Business Profile, you can track important metrics such as views, clicks, and reviews. This information will help you understand how customers are finding your business.
Use your Google Business Profile
Optimizing your profile and adding posts often will help improve your visibility online. Your profile helps you engage with clients and get found by potential customers.