You’re ready to hire a professional website designer to create an effective site for your business. The designer you choose should know how to build your site with SEO in mind.
What is SEO?
SEO, or search engine optimization, means your website is designed and developed to be search-engine friendly.
When a website is SEO-friendly, Google can crawl each page efficiently, interpret the content effectively, and index those pages in their database.
Professional website designer and SEO
A professional website designer will use approved SEO techniques on your new website, better than if you tried to do it yourself.
Web designers know the design and technical aspects of SEO.
Clean Code: A web designer will build your new website with with clean, well-structured code. This helps search engines like Google to crawl and index your site.
Meta & Headers: A pro will create a website with unique meta tags on every page, alt tags on every image, and header tags throughout each web page.
Optimized File Names: Web designers name every file on your website with optimized keyword-rich names. This includes your web pages, all image file names, PDF file names, and products in your shop.
Easy to Navigate: A web designer knows how to create a site menu that is consistent and easy to navigate. Not only does this help improve the user experience, it also also makes it easier for Google to understand the structure of your website.
Loads Fast: Web designers know how to create websites that load quickly. Speed is important for both the user experience and for search engine ranking.
SEO doesn’t end at new site launch
It’s important to note that SEO is an ongoing process. It doesn’t end when your new website is published.
SEO is also about always adding fresh content to your website going forward and how you’re promoting your website on social media and your Google Business Profile.
When SEO is done correctly as part of the website design process, you are adding value to the website experience by making your site search-engine friendly and providing a great user experience.
A professional website designer can help your business achieve your online marketing goals.