Marketing your business online is an essential part of your marketing strategy, but knowing where to begin and focus your efforts is a daunting task for any business owner.
Digital Marketing helps your brand find a wider audience with a variety of tools and channels available for promoting your business. You have to decide among the available platforms before starting your journey so that your time is well spent.
What are the most efficient ways to market yourself as a small business owner?
Website Marketing
Start with your website. Make sure you have an updated, mobile-friendly website that is easy for users to navigate, no matter the device they are using. Focus on a modern, clean design that is responsive and easy to navigate.
Your website is one of the best digital marketing channels for opening the door of opportunities, but it has to be found on the search engines. Make sure your website is optimized with proper links, unique content, high quality images, meta tags, titles, alt tags. If your website has all the elements necessary for SEO, your site should rank well and you will gain more leads from search traffic.
Email Marketing
Email is an effective digital marketing tactic that many business owners do not utilize. Email marketing is a great platform to reach your targeted audience the right way. Whether they’re consumers looking for your products or businesses seeking your services, just about everyone checks their email multiple times a day.
Create a monthly email newsletter or send out regular marketing messages with specials, discounts, or company updates. Get people’s attention with catchy headlines or a unique call-to-action. Make sure your email content includes links back to your website to increase conversions.
Social Media Marketing
Social Media channels like Facebook and Instagram are a must-have for any business looking to increase their visibility to a wider market. Social Media is also a great way to connect with current customers!
Use Social Media to be social! Most businesses make the mistake of using social media to blast their followers with constant promotions. Studies have shown that this actually turns consumers off and they will tune out your future posts. By putting “social” into your digital marketing and enticing your target audience to engage, they will be much more likely to follow more closely, even with a few promotions mixed in.
You do not have to make yourself available on all platforms. Choose which channel is best for your business. When used right, Facebook, Twitter, LinkedIn, Instagram, or Pinterest will help you form relationships that benefit your business.
These are top three digital marketing strategies that we feel will show great results. If you need to hire an expert that will help lead you on the right path, Abuzz Creative is here to help.
