When people visit your website, they have certain expectations about how your design elements should work. Your website should be unique, but users should be able to find what they’re looking for.
Your site needs to use a header with widely accepted website design principles. Always include your logo or business name and don’t confuse people by hiding your website menu!
- Logo in Header: Make sure the logo links back to your Home page.
- Site Navigation: Your menu should always be visible, even on scroll.
- Mobile Menu: The hamburger menu in mobile view should expand when clicked.
- Social Media Icons: Add links to your social profile in the footer; don’t send people to your social profiles first!
Web Page Content
By ranking elements on your website based on your business objective and specific goals, you will know what to prioritize.
Most websites start with a visual image on the Home page.
- The #1 element is an amazing photo.
- Then comes a catchy title overlay.
- Below the title is a call to action button.
This visual hierarchy is a timeless principle of web design and provides a great first impression.
Now it’s time to create the content that follows.
- Header Tags: Format your page like an outline with H1-H6 tags.
- Underlined Text: Only add underlines to text when it links to other pages.
- Bold Text: Add bold to certain words or phrases you need to stand out.
- White Space: Always include space between graphics, text, and columns.
Effective Web Design
Design for your user and your business objectives.
When your website is developed with best practices, people can easily navigate your website and find what they’re looking for.