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MARCIE WOLF, WEB DESIGN & MARKETING

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1400 Willis Avenue
Petoskey, Michigan 49770
Phone (231) 714-4727

Creating a Solid SEO Strategy and Measuring Your Website Results

Creating a Solid SEO Strategy and Measuring Your Results

You need to get people from the search engines to your website. To do that, you need a solid search engine optimization strategy. Without a solid SEO strategy, it’s kind of like driving around without directions to a real destination.

You meander your way around and eventually end up where you want to be, but it takes longer, and it takes way more effort than needed. You need to map your route, and the same holds true with getting website traffic with your search engine optimization plan.

By creating a solid SEO strategy, you will have a goal and a plan on how to get there. No matter your level of SEO expertise, a great road map will help you succeed with certain keywords. As with any marketing plan, you can adjust your strategy as you go along.

So where should your Northern Michigan business start?

Make Sure You Have Google Analytics Installed

Set up your Google Analytics and add the tracking code to your website. This is the best way to measure what traffic you’re getting now and where new traffic is coming from.

Google Analytics will grow with you and offers valuable reports. Learn to use it and expand your knowledge as you go along.

Formulate Your Solid SEO Strategy

The best SEO strategy is a five-step process that includes:

  • Determining the most ideal target audience for your business.
  • Figuring out what your target audience is looking for and what keywords they are using to find your business.
  • Generating good content on your website with the keywords your audience is using in a search.
  • Implementing on page and on site optimization for search engines like Google.
  • Tracking results in your Google Analytics data and adjusting your website content as needed to improve results further.

Once you’ve implemented a good SEO strategy for your Northern Michigan business, it’s time to expand on what’s working – identify more audiences, add more keywords, create more content, etc.

This is also a good time to cut back on site content that just isn’t working.

Be Patient With Your SEO Strategy

Search engine optimization takes time so you have to patient with your results. The process of SEO helps you build your website’s reputation with search engines like Google over time.

Whatever you do, don’t give up on your strategy too soon!

Create a workable strategy, set defined goals, then track the results you are getting over time to determine if your strategy is working. Remember, search engine optimization takes time and effort, so be patient.

What does SEO stand for?

The acronym SEO stands for Search Engine Optimization. The ultimate goal of SEO is to increase the number of visitors your Petoskey Michigan website gets from search results on Google, Bing, and Yahoo.