I have partnered with the Lifelong Learning Center at North Central Michigan College to offer Boost Your SEO, a four-part virtual learning session from 12:00 – 1:30 pm starting February 25th.
Search Engine Optimization is the process of optimizing your online content so that search engines like Google will show your business in top search results. When your SEO is centered around the right audience, your targeted website traffic will increase, resulting in more conversions.
Learn SEO basics to get results in the form of potential leads, possible customers, and sales revenue!
First Session: Improve Your Website SEO – 02/25
- Analyze your own SEO to see if your website is working for you. Learn easy tips on page content, meta data, and improving the user experience to help your site rank better on Google.
Second Session: Keyword Research Tools – 03/04
- Learn how to optimize your website for keywords throughout the buyer’s journey. We will explore free Keyword Research tools to learn not only search volume but also the search intent behind your keywords.
Third Session: Google My Business for Local SEO – 03/11
- Google My Business continues to be the main driver of local SEO success. Learn about zero-click searches, Google My Business profile optimization, and managing your listing for more visibility.
Fourth Session: Optimize Your Social Media – 03/18
- Social media success can influence your SEO, too. Learn how to increase visibility, improve traffic, and generate backlinks so your social signals help improve your search rankings.
I hope you will join me for this virtual seminar!
