Are you getting anywhere with your website? I have a few quotes from Paul Cookson that help drive a few points home.
“Great web design without functionality is like a sports car with no engine.”
The right functionality is crucial to the success of a website. Functionality is what your website does.
What features do you need? What is the goal for visitors – to buy a product, watch videos, subscribe to a newsletter, or hire you for specific services?
You need to know the primary purpose of your website so it can run like a dream.
“A website without SEO is like a car with no gas.”
Ranking in Google is like driving a car. If you don’t have any gas, then you’re never going to get anywhere.
It’s the same with your website.
And how does your business get anywhere online? SEO and more SEO!
You need to use SEO techniques for today’s search engines so people can find you online.
Google ranks web pages, not websites. While you might be trying to rank your home page for specific keywords, you have to optimize each and every page with relevant keywords.
Without SEO, you surely won’t be going anywhere.