Creating engaging content for your B2B audience presents a different set of challenges. How can you effectively capture people’s attention and drive engagement?
B2C Marketing vs B2B Marketing
Lead generation is one of the most significant differences when it comes to B2C and B2B marketing.
- In B2C marketing, the goal is to generate sales.
- In B2B marketing, the goal is to acquire qualified leads.
Platforms like Facebook and Instagram exist for publishing and promoting your marketing content.
If your business offers B2B services, you probably struggle with content ideas. It’s hard to know what kind of content is in demand for your followers.
I have a few B2B content ideas that I hope you find helpful.
1. Educational Content
Share informative and educational content that is related to your industry, products, or services.
This includes sharing how-to videos and tutorials, industry insights, and helpful tips that provide value to your audience.
You can position your brand as an authority in your industry.
2. Case Studies & Testimonials
People read reviews before hiring B2B so give them what they’re looking for.
Share success stories, create case studies, and post testimonials from satisfied clients. All of these content ideas will show the real-life impact of your products or services. This helps to inspire trust and credibility for your business.
3. Behind-the-Scenes Content
Since we prefer to do business with people we know and like, that means it’s time for you to get personal with your B2B marketing.
- Give your audience a glimpse of day-to-day-life behind the scenes at your company.
- Set one day each week to spotlight an employee with their photo. We love to see people we know!
- Give a photo or video tour of your office.
- Show the process of creating a products or the steps to services you provide.
By humanizing your brand, you’ll connect with your audience on a more personal level.
4. Industry News and Updates
Share relevant industry news and updates that might be of interest to your audience.
Your take on industry developments could spark conversations around important topics and will show others your industry expertise.
5. Interactive Content
Great ways to engage your audience are by creating interactive content like polls, quizzes, and surveys. The feedback you receive will give you valuable insights about people’s preferences and interests.
6. Thought Leadership Content
Share thought-provoking articles, reports, or blog posts that were written by your team members or industry experts.
Sharing valuable insights and opinions will establish your brand as a trusted authority in your niche.
7. Product Demonstrations and Tutorials
Create videos or visual content demonstrating how to use your products or services effectively.
Provide step-by-step tutorials, walkthroughs, or demonstrations to showcase features, functionality, and benefits.
8. Get Employees Involved
Encourage your employees to share content about your brand, products, or industry on their personal social media profiles.
Ask your employees to act as brand advocates and influencers within their networks – it’s an easy way to expand your reach and visibility.
9. Ask Questions and Start Conversations
Switch gears from promoting your business and pose thought-provoking questions, polls, or discussion topics. Ask people if they have questions or are struggling with anything related to your industry.
When you encourage interaction and dialogue among your followers, it shows you care and that you want to hear from them.
B2B Marketing – Get Creative!
Remember to tailor your content so it helps followers or is of interest to your target audience.
Make sure your brand voice is consistent across all social media channels. Experiment with different content formats, timing, and messaging to find what it is that resonates best with your B2B audience.
