Your website plays a crucial role in your online marketing strategy and typically serves as the hub for your marketing efforts. Always update it first!
I see people posting to their Facebook page instead of updating their own website blog.
This is backwards.
A business should be (1) creating content on their website then (2) linking to that content from social media.
Since your website is the online home for your business and acts as the hub of your online marketing strategy, you need to update your website first.
I can think of three really important reasons to make your website your online marketing hub.
Content Distribution
Your website is where you should always create a variety of content first. Interesting, interactive content will attract and engage your target audience.
From blog posts and articles to videos and photo galleries, your website becomes your primary source of information and resources.
This is where potential customers can learn about your products and services with content that is evergreen (always there).
Brand Identity
You are in control of the design of your website. The look and feel can reflect who you really are and what you do.
Through design and stories, you can showcase your brand identity and what it is that makes you unique. Use your website as a central platform for communicating your message and establishing your brand online.
Lead Generation
Your website is the best place to gather potential customer information.
By adding lead generation tools like contact forms and newsletter sign-ups, you can capture visitor information and build your email list.
Now you can work with those leads and convert them into customers.
Your Online Marketing Hub
Online marketing covers a wide range of channels and platforms, including social media, search engines, email marketing, Google Business Profile, and all kinds of advertising.
Ultimately, your website serves as a central hub for all of your online marketing efforts. You can control the content, the brand design, and how to best gather leads that are yours to keep.
Create content on your website first. Then link to that content from your social media channels, your email newsletters, and on your Google Business Profile.
