We’re well into another new year. I bet your website is long overdue for a refresh. What website trends should your business be using?
Keeping up with website trends doesn’t mean you have to chase and implement every flashy idea.
The best website design trends are actually all about simplicity, speed, and making things easier for your visitors.
Website Trends
Whether you’re starting from scratch or thinking about a redesign, check out the website trends web designers are seeing this year, and why they matter for a business like yours.
1. Clean, Minimal Design That’s Easy to Navigate
Forget clutter. Today’s websites are all about clear layouts, fewer distractions, and making it easy for visitors to find what they need.
This is great news for small businesses because simple sites are often more affordable, faster to load, and easier to maintain.
Tip: Stick to a clean menu, limit the number of pages, and make your contact info easy to find.
2. Faster Loading Speeds (Because Nobody Likes to Wait)
Page speed has always mattered, but now it can directly affect your Google ranking – and your bounce rate. Visitors will leave your website if it takes more than a few seconds to load.
A good web designer (👋 HI!) knows how to optimize your images, clean up code, and use a quality host to keep your site fast.
Real talk: A slow site is like a store with a locked door. Let’s make sure yours opens instantly.
3. Mobile-First Everything
More than 60% of web traffic comes from phones.
That means your site must not just be mobile-friendly. Your website needs to be designed with mobile in mind first. Big buttons, easy scrolling, and fast load times are key.
Try this: Pull up your site on your phone. Is it easy to use? If not, it’s time for a change.
4. Storytelling With Subtle Scroll Animation
Subtle animations that guide users through your story – not gimmicks, but helpful, tasteful motion that shows users where to go next.
These little touches are more engaging and help hold attention, especially on long pages.
Bonus: They also give your business a modern, polished look without feeling overdone.
5. Accessibility Isn’t Optional Anymore
A good website works for everyone. That means easy-to-read fonts, good contrast, and the ability to navigate with a keyboard or screen reader.
Not only is this the right thing to do, it can also help your SEO and reduce legal risks.
Did you know? Many accessibility updates can be built into your site design without adding big costs.
6. Strong Calls-to-Action (CTAs)
The most successful websites guide visitors to take action: call, book, shop, or sign up.
In 2025, expect to see CTAs that are more prominent, better worded, and easier to click. Every page should have a purpose. Every visitor should know what to do next.
Let’s rethink that “Learn More” button – what do you really want people to do?
7. Personalized Content and Local Focus
Big companies use AI and user data to personalize their sites.
Your business can also get in on this trend just by using smart design to focus on what your audience cares about.
That means local info, authentic photos, and real testimonials from customers like them.
Show your face, share your story — people buy from people, not faceless websites.
Final Thoughts on Website Trends
You don’t need a trendy website — you need a smart one. The best website trends in 2025 focus on clarity, speed, usability, and connection.
If your current site feels outdated or hard to manage, this might be the year to make a change.
And the good news? These updates don’t have to be expensive.
If you’re ready to modernize your website, Contact Marcie Wolf – I’d love to help!
