Responsive Web Design and Why Your Business Needs It
It should come as no surprise that mobile responsiveness is essential to the success of any website. In 2020, over half of all web traffic comes from mobile devices.
People are searching the Internet with mobile devices more than desktop computers now. That means that having a mobile friendly website is no longer an option, it’s a requirement!
What is Responsive Web Design?
When a website is responsive, all of the content dynamically adjusts to fit any device that it is viewed on, no matter the screen size or dimensions. No more pinch and zoom!
Responsive Web Design is the best method for building websites that respond to your visitor’s device for the best display. Visitors using different types of devices will be able to view your website effectively. The layout and orientation of your website elements will shift and format for easy viewing on a desktop, laptop, tablet, or smart phone. The images and content will shrink and tile as your website adjusts automatically for your visitor’s viewing device.
One Website for Every Screen
There’s no reason to pay a web design firm for the development of a separate mobile website. Responsive websites give your visitor an optimal viewing experience. Content is easy to read and the site is easy to navigate. There is a minimum of resizing, panning, and scrolling required.
Designing a new responsive website eliminates the need for separate mobile sites and apps, and costs the same as a regular website.
Key Elements of a Mobile Responsive Website
- All content on your desktop site is available on your mobile version.
- Buttons are large, readable, and easy to click on with any size finger.
- Text is large enough to read without having to zoom in.
- Users never have to scroll left or right to see content.
- Call to action stands out and is easy to engage with.
- Menus are simple and can be found by clicking on what we call the hamburger icon (three stacked lines).
- If you use popups, make sure they don’t cover the main content and it’s easy to find the “X” to close the popup window.
Is Your Website Responsive?
Have you looked at your website on different devices lately? Your business needs to offer a website that works appropriately on every sized screen. Responsive websites help your inbound marketing efforts since more web traffic is coming from tablets and smart phones.
Day by day, the number of devices, platforms, and browsers that need to work with your site grows. Responsive web design represents a fundamental shift in how we’ll build websites for the decade to come. – Jeffrey Veen
What if my current website is not responsive?
Without responsive design, your mobile visitors will be frustrated. Your calls-to-action will be difficult to read and click on. These two things could cost you valuable leads with potential customers. Great responsive design offers a display that maximizes the conversion of leads from all devices.