I find it surprising when I see how many small businesses still do not have a website. It’s 2021 and our world is shaped by digital media now more than ever.
Prospective customers search for your business on Google and look for links to your website. They want to see if you have a good online presence before they contact you.
And with mobile devices making it even easier for us to search, we’re using our phones to find your website.
What if we don’t find a website for your business?
We contact your competition who does have one.
A website that reflects your business and your brand is a necessity in today’s digital world.
What does your business miss by not having a website?
A Chance to Make a Lasting First Impression
We all do it. We research a company online before we make any kind of contact, purchase, or partnership decision.
If you don’t have a website, your business is missing the most important opportunity in today’s digital world to make a lasting first impression.
One Place for Your Essential Business Info
Your website needs to be your hub for all of your marketing. We should be able to find out about your mission, values, services, products, menus, staff, hours, locations – all in one place.
All of your social media and advertising efforts need to direct potential customers to information on your website.
You can’t make that happen without a website.
Trust and Credibility
If our first chance meeting is online, we need:
- Trust in who you are so we are confident that contacting you is the right choice.
- Evidence of your credibility as a business so we know you’re the one to work with.
Without a well-designed website, you’re missing out on some excellent leads.
A Leg Up on Your Competitors
Some industries have a lot of competition online. Real Estate, Car Sales, Insurance – it takes a great website with good SEO to stand out in all of that competition.
I bet your competitor has invested in building and marketing a successful website. That means they’re getting all the potential customers you’re missing.
Ability to Expand Your Market
For most of us, we’re not just a brick and mortar store or a physical office. In today’s digital world, our reach is no longer limited to one small demographic.
A website allows us to expand our reach to new customers as far as we want to go.
Your Business is Always Open
Most of us keep typical business hours. Monday thru Friday, 9:00 am to 5:00 pm.
What if your customers want to reach you when it’s more convenient for them? A website works hard for you every hour of every day and all year round.
Last but not least….
Get Found On Google!
People are Googling all day long, looking for a business like yours. A website that has been optimized for a search engine like Google is how you get more people to visit your website.
SEO revolves around your own great content. Unique content helps you get more eyes on your pages. Those eyes are customers, prospects, and users (they’re your people).
Once you launch a website with strong SEO, you have an excellent chance of showing up in Google search results. When people search for products and services you offer, there’s a chance your website will show up in the results.
Time to Get Your Business Online
Are you convinced now? Start planning your new website. Do your homework and take a look at your competition.
And hire a professional to make your efforts worthwhile.