The design of your site affects user experience, which in turn affects your search engine rankings. When it comes to search engine optimization, the design of your website does matter.
Your site design will influence our actions when we visit your website, and that affects SEO.
For example, if I visit your site and it’s cluttered, disorganized, and I can’t find anything, I’m going to leave quickly.
The speed in which I leave affects your bounce rate, which then lowers your SEO.
A high bounce rate tells Google that people leave your site quickly because it’s not interesting enough to stay.
As a result, Google won’t be showing your website to many searchers going forward. Poor web design practices lower your SEO rank, showing your site lower in search.
Website Design Matters for SEO
You’d think the design shouldn’t affect SEO, but it does.
This is why it’s so important to invest in SEO-focused web design from the start. Hire a pro who knows SEO!