There was a time when your business card was your most important marketing piece. You carried a stack with you for networking and meetings, and handed them out freely.
Fast forward twenty years and many of us don’t even bother with business cards anymore.
I did order new cards when I changed my logo, but only ordered a small run of cards. If you change something, you have to purchase a whole new stack of cards!
For one thing, a business card is only good for people you meet in person. You have to be face to face in order to share a business card with someone.
Did you know that 88% of business cards get tossed out? I’m guilty of recycling business cards. That’s a lot of money being thrown away!
I would rather people find me online, either on my website or social media channels.
Your Website is Dynamic
You can update your website whenever you need to make changes or additions.
You just login to your website, make an update, and your changes are instant.
By maintaining a blog with timely posts, people might visit your website more often. New content will keep customers interested, and you’ll keep Google interested.
Your Website Has More Information
A business card can only show your basic contact information.
Your website has pages and pages of business information and visual content.
You can talk about your services in detail, showcase your products, share a portfolio of your work, list staff in directories, provide an events calendar – the possibilities are endless!
Your Website Has a Wider Reach
Remember, one business card at a time and in person.
Your website can be found by more people in more places.
Google, social media, online directories – all of these websites and social channels can bring in lots of visitors to your website.
Your Website Gives You a Competitive Edge
The best way to compete is with search engine optimization. The better you rank on Google, the better your chance of being found before your competition.
How would you compete with a business card – because your design is cooler?
That’s not how today’s customer thinks. They’re searching online so you need to rank well on Google.
Your Website Gives You Statistics
Two words: Google Analytics.
By signing up for Google’s free analytics tracker, you will get amazing statistics that a static business card can never give you.
Your Website is Always Open
Your website is available 24/7 and people can access it at their convenience.
Your website works when you’re asleep.
Focus on Your Website!
Your website is your most valuable marketing asset and is an online brochure for your business. You can change your online brochure any time you need to – in real time.
While business cards are still a good networking tool, your website will always be your best marketing tool.
