Fall means people are starting their holiday shopping and much of it might be online. If you sell products online, you want to appear at the top of search results for products you sell.
Now is the time to write SEO-friendly descriptions for all of your product pages!
Product Descriptions for Better SEO
Effective product descriptions help you rank well in a Google search.
- Share the unique features and benefits of each product.
- Clearly state what your product can do for them.
- Explain the specific ways your product will improve their lives.
- Use keywords naturally in your excerpt and description text.
- Use relevant keywords in your metadata, alt text, and product title.
Great descriptions will give site visitors the confidence to purchase from you.
BONUS: Add Product and Offer Schema!
Product and offer schema will help Google index more details about your product and show them as rich results in search result pages.
Your goal with the upcoming holiday season is to get shoppers to your website and to get them to buy.
Write descriptions that will convince buyers your products offer real value in a way they can’t live without.