Running a business in northern Michigan during the busy summer means more people are needing your services. It might mean your website is getting ignored.
People are using Google to find a business like yours and will visit your website first.
Keep Your Website Updated
Keeping your business website up to date is essential. People want to know your hours. They might be looking for specific products before they come to your place of business.
Then there are those backend updates that are critical like software patches and security upgrades.
Be honest. Have you forgotten about your website?
You still need to prioritize some website updates, no matter how busy your are. Or consider hiring someone to do them for you!
Website Content
Regularly update the content on your website to keep it fresh and relevant. This includes updating product or service information, pricing, business hours, contact details, and any news or announcements related to your business.
Design and Layout
Ensure your website design and layout are modern and user-friendly. Consider updating the design periodically to reflect current design trends and improve user experience (UX).
Search Engine Optimization
Keep your website optimized for search engines by updating meta data like title tags and page descriptions. Review your relevant keywords to make sure your content aligns with current SEO best practices.
Website Security
Regularly update your website’s software and plugins. Pay attention to security upgrades which will help protect against cyber threats and vulnerabilities. This includes installing updates for WordPress since the most recent version will be the most secure.
Mobile Optimization
Check your website on your phone to make it’s responsive and performs well on all devices like smartphones and tablets. Mobile optimization is crucial as more users are visiting your website on their mobile devices.
Web Images, Graphics, and Videos
Update images, videos, and other multimedia content on your website to keep it visually appealing and engaging. High-quality visuals can enhance user experience and convey your brand effectively.
Testimonials and Reviews
Update customer testimonials and reviews to showcase positive feedback from your clients. This helps build credibility with potential customers who may not know you yet.
Blog and News
If you have a blog or news section, update it regularly with new articles, blog posts, industry insights, or company updates. Fresh content can attract visitors and improve SEO.
Contact Information
Double-check that all contact information is current, especially your phone numbers and email addresses. The hours on your website should also show when you are open.
By keeping all of this content on your website updated, you can enhance a user’s experience, improve your search engine rankings, build credibility, and ultimately drive business growth online.
If you don’t have time to make regular maintenance and updates, hire someone who does, like Marcie Wolf!