The term search engine optimization may sound daunting, but there are easy updates you can make to improve SEO for better Google ranking and search results.
To improve your SEO, focus on optimizing for relevant keywords, creating high-quality content, writing great titles and descriptions, and building valuable backlinks.
I have five simple tips to help you improve SEO on your site and get more organic traffic.
Tip 1: Keywords
- Identify and prioritize the keywords that your potential customers use when searching for the products and services you offer.
Tip 2: Titles and Descriptions
- Write descriptive page titles that include keywords from that page.
- Create meta descriptions that include your key marketing messages.
Tip 3: Headers, Content and Image “Alt” Tags
- Optimize your headers and use the proper heading format (H1-H6). Only one H1 per page!
- Write your page content for the human reader while optimizing for the search engines with relevant keywords for that page.
- Make sure you add an “alt” tag to each image you upload. (This also helps visually impaired visitors who have your content read to them.)
Tip 4: Business Listings
- Update your online business listings and optimize your social media profiles. All profiles should have the same address and include descriptions of what you do.
Tip 5: Links
- Build relevant and quality links to your website and to specific page content.
Focus on these easy tips to improve SEO and you will see an improvement in your search engine rankings and visitor traffic.
