Facebook Page or Website? “I have a Facebook Page for my business. Do I really need a website?” I hear this from business owners often and the answer is YES!
No matter your industry, a website is far more important than a Facebook Page.
I know, I know – you think I’m saying this because I’m trying to sell you a website.
The truth is, having a business without a website is like having a shop without a door.
We all use Google to find things we need, but not everyone is Facebook. You’re not reaching your potential audience by only having a Facebook Page.
And you probably know about that tricky Facebook algorithm for business pages. There’s a good chance your followers aren’t seeing your posts on Facebook so your content is getting missed.
What Are the Benefits of a Business Website?
A website allows you more control of how your brand appears online, especially with design, which makes your business appear more legit.
What other specific benefits does a website provide?
Credibility and Trust
People expect your business to have a website. Customers and potential customers are looking for your products and services online, and they are starting with Google.
This is where having a Facebook Page isn’t enough. You need a website that ranks well to be found in people’s search results.
Potential customers will consider your business as legitimate when you have a website. It adds perceived value to your products and services.
More People Can Find You
We all do it – we start our buying journey with a Google search.
If you don’t have a website, how do you expect to rank in all thos Google searches being done every single day? And if they can’t find you, do you even exist?
A website built with basic SEO best practices will give you a much better chance of ever being discovered.
Design Control of Your Online Home
Every Facebook Page looks the same. Sure, you can add a header graphic and your logo, but the default layout is the same for every business on Facebook.
A website will give the right first impression of your brand from the color scheme to use of photos and graphics.
More Functions for Customers
Depending on your industry, you can add functions that help your customers do business with you.
- Would you like to offer online payments?
- How about taking online donations for your organization?
- If your business is retail, are you selling products online?
These are all missed opportunities for generating more revenue if you only have a Facebook Page.
Blogs
Managing the blog on your WordPress website is a great way to share news with your customers. There are ways to make your blog profitable, too.
Marketing Data
By adding Google Analytics to your website, you now have access to detailed search results and tracking. If you run pay-per-click ads, you can use ad tracking tools on your website to see the results of your investment.
Get a Website – No Excuses!
Your business can no longer afford to go without a website. Every business, no matter the industry, will benefit from having a website.
Where do you start?
Take a look at my Web Design Plans and Pricing. I offer plans for small business owners and retail shop owners.
Email Marcie – no obligation! I am happy to answer your questions. I just want to see every business finding success online.
