Google AI Search Results now appear at the top when you search on Google. The box at the top left is Google AI Overview and relevant links appear in the top right.
Google AI Overview is the search engine’s way of using artificial intelligence to summarize answers for you.
You no longer have to click through to a bunch of websites to find answers to your search.
But wait…
How do you get your website content to show up Google AI Overview?
What are Google AI Search Results?
When you see the Google AI Overview section at the top, it’s pulling answers from different web pages. It finds answer to your query from blogs, web pages, FAQ pages, Q&A content. Google uses AI to summarize what it finds.
Be aware, the results are not written by a human at Google.
AI content is generated automatically from what Google considers high-quality, trustworthy content across the web.
There are often links under the AI box which link to the websites Google used to build your AI answer.
Now, that’s where you want your business to appear!
How Does Google Choose Content?
So, you’re probably wondering how Google chooses what to show in the AI overview.
AI results usually pull from pages that already rank well in regular search results. If your website has helpful, easy-to-read content that answers specific questions, you’re already in a good position.
For content, Google looks for:
- Clear answers to real questions
- Well-structured headings (H2s and H3s)
- Natural use of keywords and phrases people actually search for
- Reliable sources and accurate information
Optimize for Google AI Search Results
We all want our website to be featured in Google’s AI results, so here’s what you need to focus on:
- Add Q&A sections or FAQ pages. Google’s AI loves direct question-and-answer content that makes it easy for the AI to summarize.
- Use conversational language. Think about how people ask questions using voice search or mobile, then use that same tone in your writing.
- Structure your content clearly. Use short paragraphs, bullet points, and heading tags so Google can easily scan and understand your content.
- Include trustworthy information. If you mention statistics, link to sources. If you’re sharing local info, make sure it’s up to date.
- Keep your content fresh. Regular updates show Google your site is active and current, and that helps boost your credibility.
Is your website ready for Google AI Search Results?
Google’s AI search results are changing how people find answers online, and your business has to be part of that conversation.
You will have a better chance of being featured in Google AI summaries if you create helpful, well-structured web content that answers real questions.
Contact Marcie Wolf from Abuzz Creative. I’ve been helping small businesses in Northern Michigan get found on Google for more than two decades.
Let me know if your business needs help getting found in Google’s new AI search results.
