More than 60% of all internet traffic comes from smartphones and tablets. This means most people will see your business website on mobile first, not desktop.
A mobile friendly website will resize automatically for any size screen being used to view your content.
If your website uses responsive design, visitors on mobile do not have to pinch and zoom to view your web pages.
Internet Traffic and Mobile Websites
If your website isn’t mobile-friendly, it’s already failing the majority of users.
And you’re losing out on some really valuable internet traffic.
1. Poor Google Rankings, Especially on Mobile
Google uses mobile-first indexing. That means Google primarily uses the mobile version of your website for indexing and ranking.
If your website is not responsive or usable on mobile:
- It will rank lower in Google search results.
- It may not appear at all in mobile searches.
That’s a lot of internet traffic – and potential customers – you’re missing out on!
2. Higher Bounce Rates from Internet Traffic
If your website is hard to read and navigate on a mobile device, users will leave, and quick.
This is where high bounce rates come from – people exiting your website and fast.
People leaving tells Google that your website is not user-friendly.
That signal to Google will really hurt your rankings.
3. Invisible from Featured Snippets or Voice Searches
You have to make sure your website loads quickly and displays properly on mobile devices.
Websites that are not mobile-friendly sites are usually excluded from featured snippets and other valuable search engine results and features.
Since most voice searches are done on mobile, a non-mobile website will be excluded from voice search results.
Again, that’s a lot of lost business and internet traffic.
Mobile Websites for Internet Traffic
If your website isn’t mobile-friendly, it’s costing you valuable visitors and it’s hurting your Google ranking.
Bottom line, your outdated website is limiting your reach for all that potential internet traffic.
I specialize in creating modern, responsive websites that look great and perform well on all devices.
Contact Marcie Wolf about giving your website the update it deserves.
