To drive the right kind of traffic to your website, you need to create quality content that your target audience is interested in. That’s where evergreen content shines.
Evergreen content is search-optimized content that is continually relevant and stays “fresh” for a long period of time.
Evergreen content is content that is not time-sensitive. Your evergreen content needs to be relevant long after you publish it.
Ask yourself:
- Will the information in your content still be relevant next week?
- What about three months from now, or next year?
Drive More Traffic to Your Website with Evergreen Content
As an expert in your industry, you can improve your chances of a first-page ranking on Google by creating quality evergreen content in your field of expertise.
Examples of evergreen content:
- FAQ pages
- How-To posts
- Recipe pages
- Industry news
Think of topics and articles that are in demand and searched for often, and write about those. Things like how-to guides will remain evergreen if the method never changes.
Create content that serves a specific purpose and speaks to a specific audience.
Evergreen content that is optimized for SEO will help drive organic traffic to your website for a long time to come!
