Business owners want website visitors to contact them so they can become a new customer or client. To make this process easy, we need to include a call to action on every page.
A first-time website visitor might have found your business because they searched Google for something specific. Now they’re looking around your site trying to find what they originally searched for.
People are not mind readers. They need help navigating your site. They need to find out how to buy from you or how to contact you.
And they don’t have time to figure it out.
Make it easy for people to contact you by adding various call-to-action options on every page.
What is a call-to-action?
A call-to-action (CTA) is an image or line of text that prompts your website visitors to take action.
A call-to-action will lead a visitor down the path to buy from your website. If you provide a service, you might ask them to do something specific.
- Sign up for our newsletter
- Buy this amazing product
- Request a conference call
- Download this report
- Download this how-to PDF
These are all calls to action. They tell website visitors what to do. A link takes them somewhere specific or gives them something to download.
Don’t forget about a Social Sharing option!
We all check our social media accounts multiple times a day. Facebook and LinkedIn are great places to market your website and share your posts and updates.
One call to action you may not have thought about is encouraging visitors to share content they found on your website. By giving them easy social share options, they can share your content with their friends via social media.
Social sharing is a really easy way to find even more potential leads and new customers. A social share button is an excellent CTA to use that most website owners forget about.
Check your website now!
Are you telling your website visitors what you want them to do?
Are you giving them easy ways to share your content on their social media channels?
Get creative by adding different CTA options that set your brand apart from the rest.