If you’re a small business owner trying to get more visibility on Google, but the term SEO feels overwhelming, you’re not alone. I have easy SEO tips that will help your website rank better.
The good news? You don’t need to be a tech expert to improve your search rankings.
My beginner-friendly SEO tips will help your website show up more often in search results. There’s no complicated jargon to sift through – just easy SEO tips that make sense.
Easy SEO Tips
1. Use Words Your Customers Actually Search For
My top easy SEO tip? Skip the fancy terms. Think about what your customers would type into Google to find you.
For example, instead of “Premium canine obedience programs,” say:
- “Dog training in Northern Michigan”
Use those real-world search phrases in your:
- Page titles
- Headlines
- Website content
2. Write Clear Page Titles and Descriptions
Every page on your site should have a page title and a short meta description. These are what show up in Google search results.
- Keep it simple:
- Tell people what the page is about
- Include your location
- Add a call to action if it makes sense
Here’s an example:
Title – Affordable Website Design in Petoskey, Michigan
Description – Custom websites for small businesses in Northern Michigan. Get a free quote today!
3. Make Sure Your Website Works on Mobile
More than half of web traffic comes from phones. If your site is hard to use on a phone, it’s time to fix it.
- Does your site load quickly on mobile?
- Can users scroll and tap without zooming in?
Why it matters: Google ranks mobile-friendly websites higher.
4. Use Headings to Organize Content
Just like a book has chapter titles, your web pages should have headings:
- One H1 (main title)
- Several H2 (section titles)
- Optional H3 (smaller headings)
This makes your content easier to read – for both people and search engines like Google.
5. Easy SEO Tips for Naming Images with Keywords
Don’t update photos named “IMG123.jpg” to your website.
Use a file name like “dog-training-petoskey.jpg” which is better for SEO and describe what’s in the image.
Always add ALT text to your images so search engines (and people using screen readers) know what the image shows.
6. Keep Your Website Content Fresh
Google likes updated websites. So do your customers!
- Easy ways to keep your site fresh:
- Add blog posts with tips or news
- Update service descriptions
- Share recent reviews or testimonials
- Add new photos
7. Claim and Update Your Google Business Profile
Your Google Business Profile (formerly Google My Business) helps you show up in:
- Local search results
- Google Maps
Make sure your Google Business Profile is:
- Verified
- Updated with your hours, services, and location
- Filled with photos
- Getting regular reviews
8. Link to Other Pages on Your Website
Help your visitors – and Google – navigate your site by linking related pages together. For example, your homepage should link to:
- Your Services page
- Your About Us page
- Your Contact page
I create what I call launching points on the Home page. It helps people find what they’re looking for and it’s great for SEO,
9. Get Reviews and Share Them
Online reviews help boost your visibility and build trust.
- Ask happy customers to leave reviews on Google or Facebook
- Link to those reviews or display them on your website
Positive reviews = better rankings and more clicks.
10. Easy SEO Tips – Keep It Honest
Don’t try to trick Google with spammy tactics. Avoid the following:
- Keyword stuffing
- Copying content from other sites
- Buying fake backlinks
Honest content that helps real people will always win in the long run.
Easy SEO Tips = Big Results Over Time
SEO doesn’t have to be complicated or expensive.
These easy SEO tips can help your website get found—and turn more visitors into customers.
If you need help implementing these tips or just don’t have the time to update your website, Contact Marcie Wolf.
