If you have a YouTube channel where you host your marketing videos, be sure to optimize each video for the search engines. It’s a great way for your business to be found.
To drive more traffic to your website and get more attention for your brand, optimize your videos with a little YouTube SEO.
Your channel on YouTube
You may not realize it but YouTube is actually a search engine. It has over one billion unique visitors a month and is the second largest search engine, right after Google.
With over five million views a day, you want your channel to be found in a search. That means you have to optimize the content on each video you upload to YouTube.
Add a catchy video title
People notice the title of videos first so make sure your title compels them to click and view. Your video title should be just like a headline in a blog post or article you write.
An optimized video title has at least five words and is relevant to the content of your video.
Create a great video description
Your description should describe what your video is about and further compels people to click and watch. Be sure to write a description with a paragraph or two. The more content, the better.
You will also want to include great keywords in your description since search engines will use them for indexing your videos. The better your keywords, the better your chance for coming in up a search.
Notice we also added a link to our website in the description. We want to make it easy for people to click and get more information about our business.
Be sure to add tags to your video!
Keyword tags help search engines show your videos to people when they search for something. Once you upload your video, add good keyword tags for better visibility.
Since YouTube is a popular search engine, tagging your video makes it more visible in search results.
Promote your video everywhere
Once your video is on YouTube, it’s easy for you to promote and share. Plus, the more views your video has, the more your video rankings will improve.
- Share your video in social media posts
- Embed your video in a page on your website
- Create a blog post and include a relevant video
- Add your video to your Google My Business account
Remember, YouTube is the second most popular search engine. With a few simple SEO techniques, you just might get more YouTube video views!