Most small businesses create a website and expect leads to start flooding in. They sit back and wait – yet nothing happens. Every business needs SEO!
Customers tend to find a business or retail shop by performing a search on Google. This is referred to as Organic Traffic. Studies have shown that the majority of people searching will skip the paid ads at the top and focus only on organic search results. People are more likely to become customers if they can find your business in their Organic Search results.
Everyone Wants to be on Page One!
If your competitors have been optimizing their websites, you may notice they have earned better placement on Google. Your business is not going to gain rank on them right away, especially if you’re not continually optimizing your website. Plus, there are only 10 spots available on the first page of Google, Bing, Yahoo, etc. That means you need SEO to compete online and to attract new business.
SEO Improves Visibility for Local Business
Business owners who optimize their local SEO will connect with potential customers who search for nearby goods and services. If your business is sitting on the sidelines and you’re not investing in local SEO, you won’t be able to compete.
SEO is essential for allowing your website and your local business to be found. When used with other online marketing strategies such as blogging and social media, you will see an improvement in search engine rankings, and the success of your business.
Free Website Analysis
When was the last time you checked the health of your own website? There are lots of free online SEO tools to help you analyze your website.
- SEOptimer – Easy to follow report of your website in seconds calling out what’s good and bad.
- Website Grader – This report is fast and easy to read with recommendations to improve your website.
Still struggling to get your business to appear in a search? Your business might benefit from hiring an expert in SEO strategy.