Your business needs social media! Social media marketing is all about connecting with potential clients and a target audience, and social media has become an indispensable part of today’s culture. People know the benefits of using social media in every aspect of their life and, as a business owner, you cannot ignore that!
Some businesses are winning at social media while others continue to talk to their audience in a businesslike way so they’re not connecting on a human level – FAIL. Your marketing focus needs to be much more personal. To build more meaningful relationships on social media, you need to humanize your brand.
Social Media Media is Here to Stay
We’ve seen small social networks come and go, but the idea of communicating through social media is here to stay. As business owner, we want to see social media grow since it provides a way to reach lots of people relatively cheaply.
Through social media, we can market to a specific target audience and receive instant feedback through comments, likes, retweets, shares, etc. This engagement is very beneficial for businesses, and it’s a great way to encourage long-term loyalty.
Building Brand Awareness & Loyalty
The content your business shares on social media affects how people feel about your brand. Social media marketing is one of the most effective ways to increase your brand awareness and to improve the way the public feels about your brand.
Increase Visits to Your Website
Your business can expand the reach of website by linking to and from social media channels. According to a report from ShareThis, people referred to websites from LinkedIn, Google+, Facebook and Twitter links spend more time and visit more pages on that website.
Social media marketing is here to stay, and business owners should be excited about the opportunities that social media marketing can bring! Make sure your business gets the proper training needed via HarborActive classes to use social media channels effectively. If you just don’t have the time to manage your social media channels, hire the social media team at Abuzz Creative – we get people buzzing about your brand!