A website is a collection of documents known as web pages that provide information in the form of words, images, and digital media. These pages are typically found by visiting a web domain name.
A website is hosted on at least one web server which can be accessed from a network such as the Internet or on a private local area network. An Internet address is known as a uniform resource locator, or URL. All websites that are public make up the World Wide Web.
Three Important Components of a Website
The Domain Name: This is the address to your “home” on the Internet. When people type in your domain name, they can visit your online home.
Your Website: Web pages are files with embedded text and images that make up your entire website.
Website Hosting: All of those web page files need to reside somewhere on the Internet so visitors can find you. Website hosting is where your website files are stored and your domain name points to those files.
Do You Own Your Website?
You want to make sure you own your website and can move your site if the need should ever arise. When reviewing proposals for a new website, make sure you ask the web developer who owns your website.
Will the web developer use a content management system like WordPress or Joomla to build your website? If so, you can move your website to another web developer if needed.
If the web developer states they will building your website with their own proprietary software, that is an instant red flag. It’s most likely that you would not own your website and you cannot move your website to another web developer.
The same is true for using an online website builder like Wix, Weebly, or GoDaddy’s Website Tonight. Their software is proprietary and you do not own your website. Your site cannot be moved “as-is” to another web developer.
What is Search Engine Optimization, or SEO?
SEO is based on your content and the keywords you use to generate traffic to your website. SEO is simply a way of making sure your site is created in a way that search engines understand. It’s about making your site better for people too.
The majority of web traffic is driven by the major commercial search engines like Google, but social media channels like Facebook and Twitter can generate visits to your website, too. You need to make sure all of your online marketing uses SEO techniques to connect with new people.