Video consumption has doubled since 2012 and will continue to skyrocket as more and more people gain access to better technology. To make the most of this trend, your marketing plan should include video – large and small.
More and more people are turning to their mobile devices to watch video. Microvideos are popular because they’re shorter and they can be consumed quickly by viewers. The fast-paced content creation of microvideo is a serious one and cannot be ignored.
If your microvideo is for your business and branding efforts, it should never be an amateur production. A professional will help with creativity in editing and developing the content of each microvideo.
Short online marketing videos, or Explainer Videos, are used to introduce your company’s products or services. Explainer videos have become extremely popular and offer higher conversion rates on websites. Live action explainer videos are usually best for companies selling a physical product or people-oriented service (i.e. restaurant or consulting group).
When you feature real people in your Explainer Video, you create an emotional connection for viewers. The personality of your business can shine through!
Examples of Explainer Videos
- Explanation of how your product or service works
- Web commercials to promote your brand
- Corporate videos to introduce your company
- Tutorials or how-to videos to educate your users
- Customer testimonials
People are used to getting video content when they want it and how they want it. The demand for video continues to grow so it’s time to use that to your advantage in your marketing plan!
Need some inspiration? Check out the Abuzz Creative Video Channel on Vimeo.