As with any marketing strategy, there is a time for doing it yourself and there’s a time when you should really hire a pro!

This train of thought definitely applies to video. With easy access to shooting video from our phones, anyone can create a video to share. Some video marketing should be handled by a professional with a high quality camera and editing tools.

DIY Video

A perfect time to make a DIY video is when you want to share on social media right now. Maybe you have an event that is happening and you want to share live video on Facebook with your page followers – in real time. Navigate to Facebook, choose Go Live and start sharing with your followers.

You can also shoot quick snippets of video as things happen around you (but please turn your phone horizontally for 16:9 video). You can upload your video to Facebook, Instagram, and YouTube for quick sharing.

Time to Hire a Pro for Video

Hiring a professional is not that expensive, especially when you consider the quality and mileage you’ll be getting out of your finished project. Professional videographers are experienced in making high quality videos that are effective and engaging. It’s what they do. (Just like you’re an expert in what you do!)

Commercials, movie theater ads, and presentation videos need to be shot in high definition with a professional camera. Videos shot from your phone do not produce a high enough resolution for showing on large displays like 4K / 5K televisions and movie theater screens.

A video pro will bring a fresh perspective to your story as you write your script. They are familiar with current trends and techniques, especially when marketing in today’s fast-paced world. They know how to create “snackable” content that’s appropriate for social media sharing.

Most importantly, professional videos give the right first impression of your business through quality images, great voice-overs, and background music to help set the mood.

Hire a pro and start sharing your story!