How Can Video Marketing Help Your Business?

How Can Video Marketing Help Your Business?

Did you know that 81% of people are more inclined to buy from you if they watched a video of your product?

It’s time to consider including videos in your marketing strategy or you might miss out to a competitor who is using video marketing and getting ahead.

What are the benefits of video marketing?

  • Increase brand awareness: Videos of your business are more memorable than the written word. People get excited when they see people they know in a video or they remember your message better.
  • Improve your online presence: YouTube is another social network and is becoming another popular way to search for things. Create and optimize your own channel with your videos and you will increase your online visibility.
  • Humanize your message: Videos let you show your true personality so viewers can get to know the people behind your company. We prefer to work with people we like so show the real you!

Video marketing boosts your engagement

Video is the most popular form of social media content, making it easy to gain more attention for your company. People love to share their favorite videos with their friends so make sure your videos are worth sharing.

With BILLIONS of hours of video being watched every day on YouTube, it just makes sense to put yourself on the most popular social network out there.

Google loves videos (they do own YouTube)

Since YouTube and Google are connected, keeping your YouTube channel optimized will help with your online visibility. Google finds the most optimized results in YouTube video descriptions and includes those videos in various keyword searches.

If you’re concerned about cost, you don’t need a massive budget to create professional videos that help your business, and your marketing strategy.