Thanks to voice assistants like Alexa, Siri, and Google, we can get the information we need through a voice search. We speak into our phone and get instant results!
Almost 50% of adults use voice search at least once a day, and this number is steadily climbing. The increase is due to people using their voice-enabled devices even more while at home during the pandemic.
Voice search is changing the way Google handles search queries. Think conversational.
We use our phones to ask things like “where is the nearest burger joint” or “who has the best wine selection in Petoskey.”
Once you ask your search question, you are taken to a typical search engine results page. (You want your business to appear on this search results page.)
What should you include on your website for voice search?
- Use a more natural sounding language, just like we speak.
- Include longer keyword phrases in the form of a question.
- Give concise answers to the questions you are including.
- Target long-tail keywords in a way that’s more conversational.
Google likes content that meets the needs of voice searchers. We can assume that Google ranks websites higher for voice search inquiries that are mobile friendly since a majority of voice search inquiries come from mobile devices.
Need help? Email firstname.lastname@example.org