Following hashtags on Instagram is a great way to see more posts about specific places, topics of interest, brands and products, and news from leaders in your industry.
For example, I love to see photos that people are sharing of Petoskey. I like to keep up on what’s happening around Petoskey, Michigan. By following the #petoskey and #petoskeymi hashtags, I now see posts in my feed from people that use these hashtag in their captions. These posts are in addition to accounts I already follow.
I’m following a hashtag called #socialmediamarketing which shows me posts using that hashtag, most often from leaders in social media marketing and management. I can easily see new content in my feed related to social media marketing, plus I can find new accounts to follow and engage with.
I have eight great reasons why you should consider following hashtags on Instagram.
1. Discover New Content
Following hashtags allows you to discover content related to your interests, even if you don’t follow specific accounts. It broadens your feed and introduces you to a variety of posts from different users who use the same hashtag.
2. Stay Informed
Hashtags are often used to categorize and share information about specific topics, events, or trends. By following relevant hashtags, you can stay informed about the latest news, trends, and discussions within your areas of interest.
3. Community Engagement
Hashtags are frequently used by communities or niche groups to connect with like-minded individuals. By following hashtags associated with your hobbies or passions, you can engage with a broader community, discover new accounts, and participate in discussions.
4. Event Coverage
Hashtags are commonly used during events, conferences, and gatherings. Following event-specific hashtags allows you to stay updated on what’s happening, view real-time coverage, and engage with others attending or interested in the same event.
5. Personalized Feed
Following hashtags helps personalize your Instagram feed. Instead of relying solely on the accounts you follow, you can curate your feed based on topics and interests that matter to you.
6. Content Inspiration
Hashtags are a great way to find inspiration for your own content. By following relevant hashtags, you can see what others are sharing, discover new trends, and get ideas for your posts.
7. Support Causes and Movements
Hashtags are often used to raise awareness about social issues, movements, or charitable causes. Following such hashtags allows you to stay informed about important issues and join conversations surrounding them.
8. Marketing and Business Insights
If you’re interested in marketing or running a business, following relevant hashtags in your industry can provide insights into trends, competitor activities, and popular content strategies.
To Follow a Hashtag on Instagram:
- Tap on the magnifying glass icon to go to the Explore page.
- Enter the hashtag you want to follow in the search bar.
- In the search results, tap on the hashtag you want to follow.
- On the hashtag’s page, tap the “Follow” button.
Keep in mind that following too many hashtags may clutter your feed, so it’s a good idea to choose only the ones that interest you most.
By choosing a few specific hashtags to follow, you can easily discover new photos, videos. and people on Instagram.