What is Social Networking? The simple definition is, “The creation and maintenance of personal and business relationships.” Social networking is possible in person, but is much more popular online with social platforms like Facebook.

Social networking online is a mix of both talking and listening to each other on popular social websites. Social networking websites like Facebook are an online community of Internet users where you can create your own network of friends who share common interests and goals.

Take Time to Listen
Make sure you’re not doing all of the talking or posting on social networks. You have to show people that you actually care about them. You also need to share the human side of your business (i.e. humanize your message). By taking time to listen and engage with others, you will build new relationships -both personally and professionally – through online conversations.

Gain Leads for Your Business
To build a strong network of followers and to grow those relationships, engage in conversations and treat others like real people who matter to you. If you’re the one who is always doing the talking, your brand could lose people’s interest. Why? They don’t think you care about them.

When you are listening and engaging, you have the potential of gaining new leads for your business. And, with each conversation, people’s comfort with your brand will grow. You will gain their trust and their willingness to do business with you in the future.

Social Networking & Marketing
Social networking online is an important marketing tactic. This is the way people communicate today and they are looking for people like you to connect with online. Social networking can be very time consuming, but if you’re genuine in your efforts and dedicate the time needed, it will all be worth it in the end – for you and your business!

Social Media Management Tools to Power Social Communication